Does this scenario sound like you: “What’s all this talk about my brand? I’m just a small business in a local community. I mean, that branding stuff is for all those big companies with big budgets…it’s not THAT important and... Read More

As museums begin to reopen, and eager visitors gear up for new experiences – my thoughts have turned to creative ways that venues can re-engage their audiences and get visitors back in the door.  Last year was the longest closure... Read More

It’s been quite a year. We’re all adapting to new policies and procedures when it comes to public health and safety. The museum industry is certainly not immune to this, and museums are not only adapting, but embracing the new... Read More

The Dream Earlier this year, when Amanda Schwartz, Director of the National Farm Toy Museum in Dyersville, Iowa, and Jacque Rahe, Executive Director of Dyersville Economic Development Corporation approached us with an idea to turn a small downtown boutique into... Read More

Whether you’re a non-profit organization or not, I’m sure you’ve heard that grant funding is kind of a big deal. Most non-profit museums depend on grant money for programming, exhibits, and even operational support. That grant money is quite literally... Read More

This was the last photo of our team together. Standing around our front office. 6 feet apart. Our bosses, Steve and Cathy giving us the news that, in an effort to limit the spread of Covid-19, the State of Illinois... Read More

Our marketing team asked me to write a blog about Edwards Creative celebrating our 15 year anniversary this week.  Normally, I would dive right in to the task, get it done quickly and move on. But not this time. This time I... Read More

Someone recently asked me, “what does the future of museums look like?” I began to think about the trends that I’ve witnessed over the past 15 years. How the needs of museums and visitors have ebbed and flowed with the... Read More

You’ve decided to plan or update a museum exhibit. Congratulations! Step 1 is complete! Give yourself a pat on the back, a high five, a gold star! We’re going to break down the first few steps of beginning a museum... Read More

Celebrating International Women’s Day 2019 Last month I had the opportunity to host a roundtable discussion with twelve remarkable women who are leaders in our community.  Unlike most roundtables, this event did not include an agenda. There were no cards with talking points... Read More