Step up the Small Business Branding

Does this scenario sound like you: “What’s all this talk about my brand? I’m just a small business in a local community. I mean, that branding stuff is for all...... Read More

Temporary exhibits can make long lasting impressions

As museums begin to reopen, and eager visitors gear up for new experiences – my thoughts have turned to creative ways that venues can re-engage their audiences and get visitors...... Read More

Managing Museum Visitor Expectations During COVID-19

It’s been quite a year. We’re all adapting to new policies and procedures when it comes to public health and safety. The museum industry is certainly not immune to this,...... Read More

Knockin’ it Out of the Park: The “Field of Dreams” Gets Its Own Museum

The Dream Earlier this year, when Amanda Schwartz, Director of the National Farm Toy Museum in Dyersville, Iowa, and Jacque Rahe, Executive Director of Dyersville Economic Development Corporation approached us...... Read More

Top 7 Things to Know When Writing a Grant

Whether you’re a non-profit organization or not, I’m sure you’ve heard that grant funding is kind of a big deal. Most non-profit museums depend on grant money for programming, exhibits,...... Read More

Creative Spirit.

This was the last photo of our team together. Standing around our front office. 6 feet apart. Our bosses, Steve and Cathy giving us the news that, in an effort...... Read More

15 Year Milestone

Our marketing team asked me to write a blog about Edwards Creative celebrating our 15 year anniversary this week.  Normally, I would dive right in to the task, get it...... Read More

EC Perspective: The Future of Museums

Someone recently asked me, “what does the future of museums look like?” I began to think about the trends that I’ve witnessed over the past 15 years. How the needs...... Read More

So, you’re planning a new museum exhibit…

You’ve decided to plan or update a museum exhibit. Congratulations! Step 1 is complete! Give yourself a pat on the back, a high five, a gold star! We’re going to...... Read More

Surrounded by Remarkable Women

Celebrating International Women’s Day 2019 Last month I had the opportunity to host a roundtable discussion with twelve remarkable women who are leaders in our community.  Unlike most roundtables, this event...... Read More