CATEGORY:

About the Project

The John Deere Pavilion Exhibits Team entrusted Edwards Creative with the exciting task of bringing to life the new “From The Toybox: 100 Years of John Deere Toys” exhibit.

The top box serves as a canvas with vintage branding elements. From signature colors to nostalgic toy advertisements and rich textures, these features pay homage to John Deere’s iconic legacy. Instantly drawing visitors into the world of John Deere toys and vintage packaging.

The bottom box serves a dual role: not only does it provide a visual anchor for the display, but it also functions as an enclosed room meticulously designed to safeguard the showcased toys from throughout the years. Visitors are invited to explore a diverse collection of John Deere toys. Accompanied by informative text and imagery, the exhibit chronicles the brand’s century-long evolution within the realm of play, offering an educational and entertaining experience for all visitors.